Retailers |Walmart designs its new interactive stores to know more infotaller newsletter

Walmart advances to achieve a modern and inspiring shopping experience and does it now with the redesign of the spaces of its stores.The teaching is testing a "new inclusive experience", which calls 'well -used time', in its springdale store, Arkansas.The objective is to turn the teaching into "a destination where customers want to spend their time," explains Alvis Washington, vice president of marketing and store design, innovation and experience of the company.

"In the omnicanal world, customers still want to experiment (touch, feel and try) with articles.Therefore, our mission is now to make them feel amazed and proud when they buy with us.We are using powerful design elements to show amazing products that astonish our customers, and when they see the value, they are proud of their choice and purchase, "he says.

Last year, the company launched the first phase of the redesign of its stores, focused on navigation and orientation.Currently, the company has about 1.000 renewed stores with this new design to help customers save time to find what they need.

In this second phase of redesign, the elements of physical, human and digital design in these establishments will be expanded to improve the experience.Specifically, physical elements include, among others, lighting, space improvements and dynamic screens."Our experts in visual merchandising have highlighted brands and created attractive experiences that give life to the human element," says Washington.Finally, QR codes and digital screens create opportunities for digital exploration.

1.- Active corners: exhibitions in the corners of certain departments attract customers and help them touch, feel and become part of the space, allowing them to discover everything the chain can offer.

The home section, for example, can present a living room or a bedroom where the customer touch a pillow or feel the warmth of a blanket and then find those items to take them home or ask for them online.

two.- Started brand stores at a higher height: it is about carrying a "store experience inside a store" at the next level.Clothing will highlight own and national brands.

New parents will not lack inspiration when visiting the Baby Department.They will be received by screens that show all the necessary elements to create a dream nursery, as well as strollers and car seats that are removed from the box and can be tested.The beauty section will also exhibit "exciting stores" with new and fashion items, and toilet products for men can also be seen and experienced.

3.- More space to discover: in these new reinvented spaces, Walmart has created more space for their customers to explore and discover the amplitude and depth offered by their stores optimizing the assortment to attract customer service.

4.- Digital contact points: These redesign stores have digital screens that allow the use of QR codes to communicate to customers the wide range of online products and services offered.Thus, for example, in the area dedicated to pets, a customer can scan the QR code to find additional dog bed options, obtain information about Walmart's insurance service or receive a croquettes bag at its door.

The chain indicates that it will continue to test the "attentive listening" and will continue to make changes in its establishments depending on the responses of its customers.