ABNT PUBLIC STANDARD TO DEFINE THE SIZE OF WOMEN CLOTHING |Agência Brazil

The Brazilian Association of Technical Standards (ABNT) published in its catalog the new standard to define the size of women's clothing, including the dimensions in centimeters of each piece and not only by number or letter.

The superintendent of ABNT's Brazilian Textile and Clothing Committee, Maria Adelina Pereira, told Agência Brasil that the entire set of regulations on body measurements in the male, female and child segments was already a "dream and desire" of the entity to satisfy the market. . According to her, the great challenge was for Brazil to be a continental country, with extensive miscegenation and, at the same time, offering biotypes of the most diverse ethnic groups. “That was the great difficulty,” he said.

According to María Adelina, there were companies that wanted this standard as a guideline and others that preferred to have the client in the changing room. The covid-19 pandemic showed how difficult it is to take the customer to the fitting room, which, in many cases, does not have the desired space. Also according to the superintendent, there is the issue of sweat and makeup that can stain the pieces that are being tested. All this is a great motivation to try to reduce the visit to the locker room ”.

The superintendent also highlighted that “with the advent of e-commerce [electronic commerce] exploding in the pandemic, it was seen that it is possible to make a sale without the person necessarily entering the clothes and approving the purchase. This was very positive and made brands, stores, factories see that the clothing system, which consists of declaring the size used by the pattern maker, is very useful”.

Consensus

Before its publication, the standard underwent several studies and two national consultations until the committee reached a consensus, so that the text would become a technical document for society. The standard is voluntary. The confection or brand is adhered if you want.

María Adelina said, however, that adherence has been great on the part of the companies, which are contacting ABNT to compare what they currently practice in their measurement tables with their public profile to see if they would be within what suggests the standard in the table of examples and measurements for the rectangular body and the body of the spoon. These two models represent 80% of the Brazilian female population, according to surveys conducted to establish the standard. “There is a great curiosity about it,” he said.

The superintendent said there were no protests.

The rectangular body predominates in the almost 10,000 bodies that were measured throughout Brazil by Senai Cetiqt. The bust, waist and hip measurements have very small differences, which end up establishing this geometric figure. The body of the spoon, on the other hand, is not straight from the bust to the waist, but it presents a very significant difference for the hips.

María Adelina said that the centimeter is a system that has already been adopted in other countries, such as the United States, for example. "It makes it so much easier," she said.

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The pieces have labels, or labels, that guide the consumer at the time of purchase, informing the measurements of the chest, in the case of men, for example; high, in the case of children. "In this indication of portability, centimetrage helps a lot in the choice, in the reduction of changes in the store, in the suitability for those who give a gift."

Maria Adelina has no doubt that the trend will be the adoption of the new standard by the textile and clothing sector.

Positioning

The publication of the standard is the result of an extensive study carried out by the Brazilian Committee of Textiles and Clothing of the ABNT with representatives of the sector, such as Senai Cetiqt, patronists, entities such as the Association Brazilian Large Sizes (ABPS) and retail. chains

By determining the shape of the body and indicating the appropriate measurements, the new system allows the client to choose their size correctly, explained superintendent María Adelina.

The standard suggests dimensions in centimeters for each biotype, taking into account from the perimeter of the head, neck, shoulders, bust, waist, hip, back, thigh, knee, calf to ankle.

The journalist and consumer Flávia Ghiurghi approved the regulation. In a statement to Agência Brasil, she highlighted that the ABNT initiative "is very good for us." “Unlike the French, for example, who generally have a slimmer body pattern, Brazilians are more curvaceous. Here, the biotype of most women is characterized by wide hips, thick thighs and large buttocks. For example, I wear pants from 36 to 42, depending on the brand. At the top, the tops range from P to GG. I think it's absurd not to have a standardization in clothing sizes. Designer stores pretty much sell model parts. The number 40 refers to the 36. I usually buy a lot in online stores and end up relying more on customer feedback than on the indicated sizes of the pieces ”.

Flávia believes that if this ABNT standard is really applied, “it will be much easier to buy the right clothes for each type of body”.

The Brazilian Association of the Textile and Clothing Industry (Abit) said that "the standard is public and accessible to interested companies."

The ABTN Catalog can be purchased at the price of R $ 166.85. The standard is loaded because it is a copyright.

Text translated using artificial intelligence.