As.com Why is Ralph Lauren so, what is the origin and why the logo is a polo player on horseback?

In 1967, what is currently one of the most famous and luxurious brands in the world was forged: Ralph Lauren. That year, New York designer Ralph Rueben Lifshitz broke with traditional standards and created a collection of wide ties, handcrafted from the best fabrics and sold in his own boutique under the Polo brand. A year later, he presented the first complete men's collection, including garments such as a white flannel suit or dress shirts made from casual fabrics to provide “more romanticism”. “I wanted something that moved me,” the company explains on its website.

At the beginning of the 1970s, the designer opened the 'Polo by Ralph Lauren' store, in honor of the name with which they wanted him to be called as well, and in 1971 he began to introduce women's clothing “with a line of elegantly cut shirts, with details inspired by the men's line”. Also, the iconic embroidered pony appears for the first time. In 1972, he already presented his first complete collection for women, inspired by men's clothing. "When I started making men's clothing, women always asked me: 'Can you do that for me?'" says Ralph Lauren himself, who decided to listen to his clients to satisfy their wishes.

Also in 1972, the polo shirt appeared, “made with the best materials and available in an amalgamation of intense colors”, which soon became “an icon of American style” and whose fame has endured to the present day. Starting this year, the expansion of the brand was consolidated and in 1981 the first physical store outside the United States was opened, in London. In the years since, Ralph Lauren has reinvented itself and expanded its product range, including men's and women's clothing, accessories, and perfume collections, as well as children's clothing, home furnishings, and household utensils.

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Meaning of the logo

Depicting a polo player on horseback holding his stick high as if preparing to strike, the logo is one of the most identifiable in the fashion world. Worn by polo players, the shirt, as well as the brand name, is said to have been chosen due to the aspirational status of the sport. “For me, the polo player has elegance and imagination. It embodies sophisticated luxury and timeless style,” said the designer. That's why he chose this image for his brand.

In terms of typography, the 'serif' font is used with thick and thin strokes to achieve a more traditional image. Black, which is the official color of the emblem, emphasizes the main characteristics of the brand: simple, elegant, classic.