Ferrari presents its first fashion collection and targets men and women

Ferrari presents its first fashion collection and targets men and women

Mauricio Monroy
Reading time: 2 minutes

The Cavallino firm exhibited the sample designed by Rocco Iannone, former creative director of Giorgio Armani and Dolce & gabanaFerrari launches its first fashion collection, targeting both men and women Ferrari launches its first fashion collection, targeting both men and women




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Ferrari opens up to new times. The Italian brand, which a few days ago announced the arrival of a new CEO, now surprised with the presentation of its first clothing collection made up of garments that point to a world in which genders are not distinguished and that, unlike other brands that prioritize their products towards very thin people, in this case they will offer sizes from XXXS to XXXL, leaving behind the discrimination based on body types.

The “ready to wear” collection is aimed at a younger generation, who may not be aware of what Ferrari means in the automotive and motorsport industry.

Designed by Rocco Iannone, former creative director and designer for Giorgio Armani and Dolce & Gabana, pointed out after the parade that was held at the historic Maranello plant that "cars have no gender, and neither do these clothes."

“Ferrari is a brand that is very present in pop culture, music and the arts, so I wanted to make sense of the idea of ​​a Ferrari lifestyle. I wanted to make a contemporary collection that revolves around that,” Iannone specified.

Ferrari presents its first fashion collection and targets men and women

The collection consists of 52 looks. Of these, 80% did not have a defined gender, that is, they were designed to be used by both men and women. These include shirts, coats, jackets, and sportswear, to name a few.

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“Women have always been part of our image and reputation. That is why 80% of the collection is gender fluid and any look goes from size XXXS to XXXL”, pointed out the designer.

As for the most used colors, obviously the famous Ferrari red stands out, with the yellow and black of the brand logo, although green appeared, which for some is a nod to the electric future facing the automaker automotive.

Regarding the objectives that the brand considers when entering the world of fashion, the firm pointed out that it is part of a diversification project that could contribute up to 10% of Ferrari's balance sheet in a decade, said the director brand diversification Nicola Boari.

The project encompasses sales and licensing, which have been completely revamped since 2019, ranging from entertainment with the Ferrari theme parks in Barcelona and Dubai, to new adventures in esports and luxurious experiences for Ferrari owners.

In addition, although Ferrari is one of the most recognized brands in the world, Nicola Boari, Ferrari's director of brand diversification, said that his plan is to reach new customers "in terms of age and culture", beyond the racing fans and sports car customers.

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