Koker will open 7 new shops in the first half of 2022, the first opening on 28 January

The women's fashion firm KOKER maintains its expansion strategy this 2022 and continues to rely on the purchasing level tourism sector. The group plans to open 7 new shops during the first half of the year. The first opening will be a new boutique at number 2 on Avenida Lepanto in the town of Jávea (Alicante).

The opening will take place on Friday 28 January at 6 p.m. with a party attended by Alicantina Rosa Benito, a television collaborator and faithful to the brand. This new store adds to the more than 80 sales points in 8 countries that the firm has.

"we were born in the center of Toledo and from the beginning we saw our client in the tourist. This has led us to open shops in many localities with a large volume of tourism such as Benidorm and Bilbao. We have now bet on Jávea, one of the most important tourist destinations on the Costa Blanca, which in summer shows an increase of 300% of its population, exceeding 100,000 inhabitants, "explains Priscilla Ramírez, founder and CEO of KOKER.

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"visiting Alicante and its municipalities is always a pleasure that this time multiplies by doing so with KOKER. I like to feel pretty, to be favored, to follow trends, to be comfortable. The Koker garments offer me that comfort that I need for my daily routine and to work on television. Priscilla designs beautiful clothes that make me feel good, "Rosa Benito says.

The opening of each Koker store generates new jobs. The employees of the firm are trained shop staff to help and advise all clients who need it; a service that highly value clients like Rosa Benito. In addition, the boutique has display hangers with led screen where you can see models with the clothes that are displayed below with the idea of showing the movement of the tissues.

KOKERORE gives women an opportunity to enter a unique environment and find complete combinations, outfits created by fashion counselors, garments with personality and that follow trends. The firm believes in the real woman and flees from small sizes and fashion for mannequins. Their designs, made 90% in Spain, Italy, France and Portugal, are designed for the current woman and are adapted to all types of bodies. The franchise has managed to dress women forgotten by the big chains: over 35 years of age with real bodies. Their garments are affordable for all pockets; from 4 euros to their emblematic leather bikers than to 199.99 €, their most expensive product. The brand maintains its growth strategy through its own shops, franchises and its online shop. Its ecommerce is ready for sale both nationally and internationally; and it is already in operation in France