Paloma Elsesser woman, the size 44 model that revolutionizes the Zara catalog (and also its clothes)

Paloma Elsesser woman, the size 44 model that revolutionizes the Zara catalog (and also its clothes)

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It is not the first time that a plus size model has appeared in a catalogue. Zara herself has already included Jill Kortleve, of course she is a size 40 and in the real world we would say that she is normal, not plus size.

However, the arrival of Paula Elsesser in the catalog of novelties for this fall-winter is a step further, since this model does wear a size 44, and should serve as a catalyst for a change in size that many women are asking for. in Zara garments, some of which only reach the L.

But who is Paloma Elsesser? It is about a model born in Los Angeles who, in addition to claiming the beauty of a normal body, outside the corseted measures to which we are accustomed when we go to buy clothes online, is also proud of a miscegenation that is very fashionable now in the US: African-American mother and Swiss-Chilean father.

Paloma Elsesser.Instagram

The 28-year-old is already a revolution on international catwalks where she has paraded with firms that are committed to the inclusion of normal women such as Fendi, Lanvin or Alexander McQueen and has already been the face of important advertising campaigns such as Nike.

In fact, she has been the cover of Vogue in its American edition under the title "New Year, New World". Paloma Elsesser herself posted a video on her Instagram telling how grateful she was at that moment for her work but also for the change it entails: "I prayed for protection and care, for a day in which I could honor how monumental this is, for the voices to be silenced, to know that this was bigger than me and to know that I was exactly where I needed to be." The video had more than a million views.

Mujer Paloma Elsesser, la modelo talla 44 que revoluciona el catálogo de Zara (y también su ropa)

In addition, she has been chosen in 2020 as the model of the year by Models.com, the website where the best mannequin is designated each year according to the opinion of fashion professionals such as stylists, designers, photographers, fashion editors, hairdressers, make-up artists. and art directors, betting this time on the double diversity that their mere presence entails.

Her arrival in the world of fashion was one of those stories of coincidences that are intertwined until reaching the top and that have a lot to do with the networks. Instagram was her platform when she was studying philosophy and literature at The New School University in New York, as famous makeup artist Pat McGrath knocked on her door to make her her muse. She saw the photos of her, the videos of her and knew what fashion needed at that time.

With Pat it was difficult not to be on the best path and one of the most important modeling agencies in the US, Muse Management, assumed that she could be an algorithm change in fashion shows and advertising campaigns, the kind that are so fashionable .

She officially debuted on the catwalks with the presentation of Eckhaus Latta in the Spring / Summer 2018 collection. First in New York and then she flew to Paris for Journe where she showed that she meant business.

If you ask her what beauty is for her, she immediately assures that "authenticity", and tells how one of the most renowned models today has also felt discriminated against because of her physique: "People have stereotypes about me based on ideas preconceptions related to race and body type," he said in an interview a few years ago.

Far from losing her essence with an exercise routine that changes her and her personality, Paloma opts for a personal trainer and pilates, a way to keep her body and soul in good shape.

Paloma Elsesser knows that her work can open doors to many catwalks where there is still talk in whispers about models who do not give the recommended minimum weight for health or diseases such as bulimia and anorexia. For this reason, he warns those who come after him to surround himself with women who make him feel good and, above all, that "in the industry, they will sometimes feel excluded and not listened to, so it is necessary to create spaces in which you are appreciated" , recognized for Vogue.

Users hope that Zara's gesture will now translate into a greater increase in sizes in all the firm's models, although some patterns have already begun to reach XL and even XXL, which is a size 46 in the real world. .

A change has also begun in other Inditex firms to include larger patterns, although it is not standardized in all products.

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