She created a canvas through fashion to empower women

She created a canvas through fashion to empower women

Oriana Suárez creó una marca que expone a través de prendas de vestir el empoderamiento femenino.
Foto: Cortesía Oriana Suárez

"It was a" tusa "that torn my connection with fashion after loving her with the soul and made me lose interest in many things among them.It was a dark period that helped me to reflect and recognize his power, so I came up with the idea that my clothes would be in charge of talking more about me, as a kind of intermediary ”, as Oriana Suárez narrates when he does aTour of his business idea, the same that opened the doors in the Colombian market.

En 23 preguntas para emprendedores y sus emprendimientos Suárez nos cuenta cómo una experiencia personal fue el trampolín para embarcarse en un emprendimiento que habla desde y para las mujeres.This is his story.

one.How old am I? That I studied?

32 years, graphic designer with marketing studies.

2.What was my idea and when was born?What did I think?

Se empezó a gestar a finales de twentyone6, a través de una situación personal que viví en esos años y que me llevó a una búsqueda personal.When you see or feel vulnerable we can stay there for a long time or start reflecting how the environment can take you to get what is inside you and you can't feel it or see it.

It was a "tusa" that torn my connection with fashion after loving her with the soul and made me lose interest in many things among them.It was a dark period that helped me to reflect and recognize his power, so I came up with the idea that my clothes would be in charge of talking more about me, as a kind of intermediary.

I told the idea of a friend, she seemed to work and in the first instance her name would be White Plans but in those days I read something in a newspaper where I said something like 'They say in this way and connect with the name''

Thus, they were born an initiative that found in the shirts a blank canvas to tell what we feel, we are, we think and want women, an idea that also became a vehicle to empower and be a gothic of self -love told by our garments.

3.How did I come true and take it to the facts?

When we connected with the name, I immediately realized that a universe of possibilities could be opened, I started writing and raising it as a large project, as I wanted to be the shirts (the canvas), writing it helped me to land, once walking I foundTo a boy with his print company and asked him about processes, we did 3 t -shirts, with some messages and I said we can work and we started.

One gave it to a friend, the other two to a couple in order to take some photos since they were traveling to Europe, and I was waiting for the photos (laughs), but I began to shape my company.

Si está buscando más historias de emprendimientos, sus creadores y creadoras están aquí, en Emprendimiento y liderazgo de El Espectador.

4.Where did I take the money to put it to walk and how did I pay it?

The silver of the first tests took them out of savings, but I must confess that at the time I opened the networks I began to tell what it was, my closest friends were interested and they were our first support, with this we could achieve an approach that wasreinvested.

5.What am I achieving with my entrepreneurship?What am I changing with my idea?

I think that having many clear things from the beginning opens a big panorama and the universe begins to conspir to find people who understand the process, value the brand and the concept, because although the latter is a constant work that goes beyondA product, this has been understood by the people who so far follow us and that fills us with satisfaction.

With our idea we are changing the way women look, we are in the final support, which decided to work under a shirt, but listen to stories of women, who feel sad, turned off and give them a voice of encouragement througha phrase, a word and notice your change or your perspective against life is priceless.

Ella creó un lienzo a través de la moda para empoderar a las mujeres

6.I'm happy?

Encontrar el propósito de la vida es una frase muy grande, pero creo que cuando te alineas con tu ser, las cosas empiezan a fluir, desde el día one creía fervientemente en este proyecto, en la visión que tiene y en su deber, a la par también me ha ayudado a crecer como persona y a seguir construyendo no solo por mi sino por los demás, me llena de mucha felicidad encontrar mensajes tan enriquecedores que solo me permiten pensar, siempre valdrá la pena mirar atrás y ver como todo ha mejorado.

7.Would my entrepreneurship sell my company?

For now that possibility is not open, only really when you understand the vision of the project, you understand its value, this goes beyond the money that can be billed at this time.

8.How hard was it for me to undertake?

I do not think it is a process that catalogs it as `` hard ”, I take part in a family of entrepreneurs so since I have come with this process that is very beautiful and challenger, things will not always be given as we want but I have understood that theLife is not a straight line, ups and downs are also learned to enjoy.

9.Did I fulfill my dream?What I'm I missing of?

I am constantly in that process, but I think that they have helped me to shape many dreams so I only have gratitude, as she grows or I grow up, a synergy of wisdom is formed where we complement each other, she as a brand and initiative has lightOwn, so when I'm not shining enough, she always has the light, that complements me.

There are many things that I need but we both go hand in hand, learning and improving to the extent that we discover ourselves.From the day one always imagined how an initiative that can permeate women, not only Colombian but women around the world, breaking any cultural or language barrier and there we go there.

one0.And now that? Whats Next?

Now we are in an expansion process where we put our ideas beyond the shirt that has been our first canvas, our website that is almost ready to form community and where the contributions of women will be super valuable, we haveSpaces to write, listen, and propose as a female library, so that in them you can tell, feel, dream and integrate into a community where we are all.

Puede interesarle este emprendimiento: Una marca que transmite el orgullo de ser latino y hablar en español

oneone.Is my venture scalable?

Of course.The concept is very clear and broad, this will allow it to be preserved even if the product is transformed.

one2.To grow, would you receive investment from a stranger?Would you give it part of my company?

I do not deny the possibility that the expansion can have investments, however, respecting the concept of community we have, we know that many of the lines of work will involve a robust team, with knowledge that we would be willing to receive.

one3.What would you not do again?

Decentralize the works, our `` Achilles heel '' are the times and distances, for wanting to cover more we were in workshops too far, over time this generated tiredness and an unnecessary energy expense, but this kind of thing has allowed usimprove in logistics processes and be more risky in the way we can expand and improve our strategies

one4.Who inspired me?Who would I like to follow?

The interesting thing about this process is that all women become inspiration, we are the censwoods and the name speaks for themselves, each phrase or word that comes from a woman inspires so that they read her or believes a new collection.There are beautiful cases that only manage to wake up beautiful things, we are still open to read, listen and meet women who follow it ‘’ breaking ”with their way of being, speaking, feeling and each in them dec.

I would like to follow my mother who is a thesa.

one5.Did I fail at any time?I thought about throwing in the towel?

Failure is an learning, we live them at all times, rather than throwing the towel is I can't with everything, this is a positive point, you realize that you have grown up and recognize that you must release to continue growing, to close cycles and opennew that bring new people, processes and ways to work.We live in a constant change because we continue looking for ways to do our work more efficient.

I try to be very reflective in front of the I can not, there are times when I open, because I would like to have control of everything, but not even thinking about it, so I relax and let things flow, at that time the light comesAnd everything is accommodated.

one6.Do I be part of some kind of community that helps me in this path of undertaking?

A community as such, no.But we have been in different processes that have helped us in different ways to project ourselves, to improve and start behaving more business.

We remain open to knowledge and continue learning in a path that every day teaches us more.

one7.What am I doing it?Can you impact new generations?

I am convinced of it, that's why I think my energy is put on that, in transcending what we are now.Sometimes we do not see so valuable to tell a process, or some anecdote but you realize that someone at some point in your life needed to read it, see it, just like this interview ... you do not know who can reach it and that you manage to wake up in others,Knowledge was made to share it and that is our mission from any situation in which we put ourselves.

one8. ¿Cómo me veo en one0 años y cómo veo a futuro mi emprendimiento, mi empresa?

One of my dreams is to create the book of the eScensinetiquetas. one00 historias que cambiarán la manera de ver la vida de una mujer, donde puedan encontrar historias tanto tuyas como mías, un libro que sea un tesoro, que nos quite el miedo, para ello sé que yo también tengo que vivir mi proceso.I am also sure that this book will have a big support and we will get it out from believing, I do not see myself doing it alone, I see myself as a bridge for those stories to arrive and congregate.

The brand I see it expanded, with the possibility of creating, supporting women from several areas and generating a high -impact community, a force made of women for women.

one9.What role have my family and friends played?

They over the years have begun to believe.My closest friends know what the objective of this initiative is and they have seen it as I have done it, we know that it is not overnight but has all the possibilities to achieve it, they have been a fundamental part in this process I thinkthat believing is one of them and they are the ones that ultimately land at the time of making important decisions.

No deje de leer: Él creó un marketplace de experiencias náuticas y alquiler de embarcaciones

twenty.I did it.Would you help other entrepreneurs to achieve it?

This community is open to this, our digital study that is @jumpgroupstudio is open for entrepreneurs who want to improve some processes that are living in their ventures, we want to connect them so that they also understand how valuable it is to see beyond the.They have our open doors so that through us they somehow connect with what they need.

2one.What role did my team play?Who is it?

I think that the team has measured that we have evolved has changed and it is an important process, I thank the first people who were when we were even very small, among all we were building guidelines that have served us to establish strategies and methodologies that facilitate each daywork, or learn from error.

We have had women head of the family who have put all the ‘’ file ’', people who have wanted to learn art and continue to do their best, girls who love the idea, value it and work for it.My parents who believe in the proposal and now face an important part of this beautiful process.A beautiful family that was in a few years often of our growth, who learned art and the process very well.

Our first suppliers to those who still keep a lot of gratitude, because they are the ones who have always driven me to continue growing.To all messengers who in one way or another have been with us, because they fulfill too special work in our process.That team is also complemented by our clients and their stories, which over the years still support us in our universe, passing our voice and recommending us.

22.What is my personal seal?What differentiates me from the rest?

I have always said that they have their own star and it is she who potentiates my light as a creator, my personal stamp is in it because I believe in the energy and purpose of the brand as I constantly do with me.

I think that in these years our differential has always been to believe in the purpose of the brand, in its concept, if we were selling fashion, or t -shirts, because surely outside there would be a giant paradise of this product, but listen to a woman andSeeing her feel that this word impregnated in her garment represents her, makes her feel powerful and manages to get her full potential using it as a symbol, fills us with gratitude and there is our differential.

23.What have I learned from all this?

It cannot be categorized in one thing, but I think it has taught me to be a bit more comprehensive in several aspects, knowing all the movements of a company challenged you, sometimes I had `` Guayabo '' for leaving some companies with whichI worked, there were interesting projects beyond being subordinated, but achieving connecting with a purpose opens the doors and minimizes fear, have been interesting years that only looking back shows us how you are when we love an idea, when it has the capacityto permeate other people who are also looking for that path.Many times I thought 'How am I going to do everything I like, if you have taught us that to do them well you must dedicate yourself to only one thing', I found a single thing that includes all those that I always wanted, here we continue learning and enjoying this road.

Si conoce historias de emprendedores y sus emprendimientos, escríbanos al correo de Edwin Bohórquez Aya (ebohorquez@elespectador.com) o al de Tatiana Gómez Fuentes (tgomez@elespectador.com).

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