What are the most desired gifts? These are the fashion and beauty trends for generations, according to Pinterest

Christmas is just around the corner... and with it, come the eternal questions about the gifts we can give our loved ones from Santa Claus or the Three Wise Men. What are the most desired gifts of the moment? What is the most that is carried and searched on the networks? What to get right for each person?

Many users always go to Pinterest, which is one of the Internet's biggest trend showcases, in advance to buy, and this year has been no exception: searches related to the Christmas season increased by 43 times in August compared to last year. It seems that people are more excited than ever to celebrate the holidays... and 8 out of 10 users say that Pinterest is a great place to find some of the best personalized gift ideas, according to the platform.

The website has carried out a study to find out which, based on searches, are the fashion and beauty trends most followed by each generation. To calculate the trends, the normalized searches of September 2021 have been compared to those of September 2020. Perhaps this information will help you choose your next gift… So take note!

For fashion lovers

Generation Z loves aesthetics above all else. The trend that stands out among these users is fairy grunge (the searches have multiplied x362), which includes garments as varied as beaded necklaces, baggy sweatshirts and the gothic style in general. Millennials, meanwhile, are trending toward warm sweater-style dresses (x14) and soft, comfy loungewear (pajama aesthetic, x11).

I will buy someone a smoothie and they know how to tape a thumb

— Devon Violanta Wed Oct 18 03:43:04 +0000 2017

Generation X loves luxury goods: searches for luxury designer handbags have increased x4 and luxury watches for men have increased x3. Baby boomers, meanwhile, are looking more for faux leather skirts (x5) and vintage-style gold jewelry (x12), preferring elegant styles with a edgy twist.

For beauty enthusiasts

Generation Z loves retro style, that's why searches for retro makeup typical of the 70's have multiplied up to 39x. The makeup trend for millennials is more of a soft and glamorous style (x41), which includes subdued eye shadows and colored eyeliners (x14).

Generation X takes great care of their skin to achieve a natural look with care products and beauty items, with searches like cosmetic skin treatments (x6) or products like Guasha (x3). In the baby boomer generation, meanwhile, self-care and natural-look enhancement trends are quite a prominent trend, with searches like brow makeup tutorials (x5) and men's beard styles (x3) .