What is Metaverso and how will - San Diego Union -Tribuno in Spanish

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The term "metaverso" seems to be everywhere.Facebook will hire thousands of engineers in Europe to work on it, and video game companies present their long -term plans on what some consider the next great innovation on the Internet.

Metaverso, which could return to conversation when Facebook presents its results on Monday, is the idea that at this time dominates the imagination of the technology industry.

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It could be the future, or it could be a new grandiloquent vision of the general director of Facebook, Mark Zuckerberg, who does not go as expected or takes years to popularize, if that happens.

In addition, many look suspiciously to a new world on the Internet associated with a social media giant that could access even more personal data and has been accused of not stopping the harmful content.

Next, a look at this virtual world:

What is metaverso?

Think about him as if the Internet became life, or at least watched in three dimensions.Zuckerberg has described it as a "virtual environment" to which you can enter, instead of looking at a screen.It is basically an infinite world of interconnected virtual communities in which people can meet, work and play with virtual reality devices, augmented reality glasses, smartphones applications and other devices.

It will also include other aspects of digital life, such as purchases and social media, according to Victoria Petrock, an analyst that follows emerging technologies.

"It is the next evolution of connectivity, where all these things begin to join in an integrated universe that mimics ours, so that you live your virtual life in the same way that you live your physical life," he said.

But keep in mind that "it is difficult to define a label for something that has not yet been created," said Tuong Nguyen, an analyst who follows immersive technologies for the Gartner research firm.

Facebook warned that it would take 10 to 15 years to develop interactive products for metoverso, a term created by the writer Neal Stephenson for his 1992 science fiction novel "Snow Crash".

What can I do in metaverso?

Things like attending a virtual concert, making a trip through the Internet and buying and testing digital clothes.

Metaverso could also change teleworking in the middle of the coronavirus pandemic.Instead of seeing their colleagues in the grid of a video call, employees could see them virtually.

Facebook has launched meetings software for companies called Horizon Workrooms that can be used with its virtual reality oculus devices, although the first criticisms have not been very good.The devices cost 300 dollars or more, which leaves the most advanced experiences of metaverso away from the reach of many.

Those who can afford it could use their avatars to move around the virtual worlds created by different companies.

"Much of the metoverso experience will revolve around to teleport from one experience to another," said Zuckerberg.

Technology companies still have to determine how to connect their platforms with each other.Make it works will require that rival technology platforms agree on a series of standards so that there are no “people in Facebook metach and other people in Microsoft metavers”, said Petrock.

Will all Facebook in metoverso?

Of course, Zuckerberg has op.He hopes that in the next few years, people begin to see Facebook as a metaverso company instead of a social media company.

According to a report from the news site The Verge, Zuckerberg studymatrix.Facebook has not commented on the report.

Critics wonder if the possible change could be an effort to distract the attention of the company's crises, such as antitrust research, statements of former employees and concerns about their disinformation management.

The former employee French Hugen, who accused Facebook platforms of harming children and inciting political violence, plans to declare Monday before a British parliamentary committee that prepares legislation on Internet security.

Is Metaverso a Facebook only project?

Nope.Zuckerberg has admitted that "no company" will build metaverso alone.

Just because Facebook has turned metaverso into a priority does not assume that this great technology company will dominate space, said Nguyen.

"There are also many new companies that could be competitors," he said."There are new technologies and trends and applications that we still have to discover".

Video game companies are also at the forefront.Epic Games, the company behind the popular Fortnite game, has gathered 1.000 million dollars of investors to help their long -term plans to build metovers.The Roblox Investor Platform is another player to take into account, which has described his vision of metoverso as a place where "people can meet within millions of three -dimensional experiences to learn, work, play, create and socialize".

Consumer brands also want to enter.The Italian fashion firm Gucci collaborated in June with Roblox to sell a collection of only digital accessories.Coca-Cola and Clinique have sold promoted digital products as a base of metaverso.

In a way, Zuckerberg's commitment to Metaverso contradicts a fundamental position of his greatest defenders.They imagine metaverso as the release of digital culture against companies such as Facebook that declared themselves owners of the accounts, photos, texts and lists of user reproduction and sold the conclusions they obtained from that data.

"We want to be able to move online easily, but we also want to be able to move online in a way in which they do not track or monitor us," said Risk Capital Investor Steve Jang, managing partner of Kindred Ventures, which focuses on technologyof cryptocurrencies.

Will this other way to get more data?

It seems clear that Facebook wants to bring your business model to Metaverso, based on using personal data to sell directed advertising.

"The ads will continue to be an important part of the strategy in the part of social media of what we do, and they will probably also continue to be a significant part of metoverso," said Zuckerberg in the last presentation of the firm's results.

That raises new security concerns, said Nguyen, who revolve around "all the problems we have today, and also some that we still have to discover because we are still discovering what the metach will do".

Petrock said he was worried that Facebook tries to open the way to a virtual world that would require even more personal data and offer more potential for abuse and misinformation, since it has not yet solved those problems on its current platforms.

“Nope creo que hayan pensado por completo en los riesgos”, dijo."I fear that they are not necessarily thinking about all the implications of metovers' safety".

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