Packaging: When beauty is not only inside "21 years of economic information"

Packaging: When beauty is not only inside "21 years of economic information"

La Caja Roja de Nestlé, la botella de Coca-Cola o el envoltorio de Chupachups (diseñado por Salvador Dalí)… son algunos ejemplos claros de cómo el packaging ya es una extensión más del producto. Atrás quedan las cajas de cartón con lazo, el papel de regalo o simplemente la bolsa de la tienda. La competencia en los escaparates es cada vez es mayor y en esta selva no gana el más fuerte, si no el más original.Packaging: Cuando la belleza no solo está en el interior Packaging: Cuando la belleza no solo está en el interior

These are some of the most popular examples, but more and more brands are added to the original design in their packaging having some great examples in Spain.

Phantom, the first ‘intelligent’ perfume

The perfume and colonia market has always been one of the most advanced in packaging design with glass jars and varied compositions that are already iconic (Chanel Nº5) or innovative designs that revolutionize design every season.This year, the emblematic firm of Paco Rabanne has made a leap to the future presenting the first perfume with incorporated artificial intelligence.

The signing of the Guipuzcoan designer has always been characterized by providing a "galactic" air to its garments, marked by technological innovation in their tissues and incorporating unexpected elements for the sector such as metal.A palpable element in multiple MACA designs such as its 1 million perfume (whose packaging is a gold bullion) or Invictus (with a glass -shaped bottle).

Phantom, supposes its new revolution being the new image of the seduction of the future.This perfume made with vegan formula based on natural and ecological ingredients is protected in an unprecedented bottle: an intelligent robot.Rabanne presents a metallic gray android and futuristic design whose greatest secret is inside.This piece involves the physical materialization of the union between luxury crafts and the new technology.While in the body of this robot the fragrance is housed, the head of this being has a chip that allows the perfume to be activated from the mobile phone.A "future" gift for this Christmas.

Mr Webs, a question of "Webs"

This young Leonese company tries to give a change in the male fashion parameters placing the underpant as another piece of differentiation.While traditionally the interior garments have limited themselves to basic designs in which only comfort mattered by being "camouflaged" by the rest of the clothes, MR Webs places the underpants as a piece of differentiation in the closet.

Packaging: Cuando la belleza no solo está en el interior

A clear clear for the originality that is palpable in its charismatic packaging: Hueveras.This grief has thought that nothing like eggs to protect the ‘crown jewels’.An original and different presentation to provide each product with a rural essence that in a unique style to the brand products.

His claim "are not just underpants" pretends that the underwear cease to be something unimportant in the closet to have a leading role in the look of each person.Ecological cardboard boxes, and even straw!, Make up a unique and original packaging to these "rebels" underpants.Why who said that the style cannot be marked from the first layer?

One More Babies, when the closet becomes Puzzle

Silvia and Olga, two Catalan designers, decided.How?Giving a special touch to your boxes.

Each press is packaged in boxes with special designs and colors for the little ones, and with something else.These boxes have drawers that turn the packaging into a small puzzle closet in which to fit the pieces to be able to save the treasures of each child.

The box-puzzle is the base and principle of One More Babies.A coconut of utility, practicality, values and fashion that make this brand a product that surpasses the emotional.To the designs of the clothing garments, the curious mouse, the sweet sheep, the spoiled bear and the brave tiger are added as protectors of each “box of the treasures”.

Each garment is made manually using quality materials under the Oeko-Tex Standard 100 seal.Unique and unisex garments that allow each baby to give a unique gift in which the packaging goes from being a mere carrier to a box-puzzle of the treasures.

Crazy wine, a insane packaging

As is the case in the perfume and colonies market, the wines sector has always been one of the most original within marketing-packaging.From the design of the labels and bottles, to the protective boxes, the different wineries have been looking for breakfast designs that make their wines even look more in each showcase in each showcase.

One of the best examples is found in the crazy wine of the canopy wineries.Since making a decade, this Toledo brand was in the point of sight of everyone for the "chiflado" design of its crazy white wine.With the collaboration of the Madrid agency Lola, the wineries conferred a perfect design to highlight the qualities of their broth: daring, powerful and different.

Each bottle is “locked” in a force shirt and a box with padded sides simulating a asylum.The "perfect" wrapping to give life to this wine in its own atmosphere.

This white garnacha broth with Méntrida Denomination of Origin, makes a difference with its risky design proposal and with limited runs of less than 1.000 bottles per year.

A insane gift that does not leave anyone indifferent with its three disturbing bottles wrapped in force shirts and locked in their own private asylum.A packaging of misunderstood geniuses that leave behind the traditional conception of the label and wood boxes.Canopy wineries bet on a “insane” renewal within the packaging of the wine sector, with crazy wine as a great ambassador of change, or stereo as the last member of the change.A wine created next to the Attis wineries and whose differentiation stamp are 3D labels, and vision glasses included in the packaging (work of the creative agency in the meantime).

Toro, the minimalist elegance

To work with the hair of world celebrities thanks to the fame gained by their vision of natural beauty, to launch its own hair care line.Barcelona stylist Victor Toro presented in 2020 Toro, his hair treatment brand.

In this new professional career, Victor Toro makes a clear commitment to natural elements (all its products are vegan) and art, in a minimalist packaging inspired by the perfect combination between nature, art and beauty.The Toro line has a minimalist visual identity with a range of land colors and nude tones.Responding to the ecconsible conviction of the brand, it is committed to a recyclable and sustainable packaging, using plant waste for its cardboard and mono-material tubes for the product for its manufacture.

To differentiate the different products that make up the collection, each product line uses a numerical code for references and their own color.This design of the Garrofe agency won the 2021 Arcapack Award for Best Packaging of Beauty and Perfumery Products.

Deep Festina 6692, the submarine clock

An "old" design compared to the rest of the members of this article, but of great importance if the advertising impact that supposed.These aquatic watches of the Spanish brand Festina that launched in 2013 revolutionized the concept of packaging in the watches market being the first submersible clock that was marketed in water.

A brilliant concept in which the product is submerged in water in a hermetic plastic bag such as “visual test” of its resistance to diving conditions.The bag only printeds the brand logo giving all the prominence to a "floating" clock that does not go unnoticed in stores.

Esta obra de la agencia alemana Scholz & Friends, supone la recreación gráfica de la expresión “como pez en el agua”; mostrando la resistencia del reloj deportivo en condiciones acuáticas.A pioneering design that marked a before and after in the market packaging.

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