We will open 15 offcorsss stores and attend 700 boutiques at the end of the year

We will open 15 offcorsss stores and attend 700 boutiques at the end of the year

Children's fashion has stood out during the pandemia thanks to the fact that its sales are not so dependent on seasonality and in that market, Offcorss has been possible to position themselves as the leading brand for more than one five -year period.To know what has favored them and what are the expectations for this year, LR spoke with Yanet Londoño, president of the company.

How is the recovery process going?

We are very satisfied with this first semester, it is the best first semester in the last five years.The reactivation we have felt a lot in the physical channels, although there is still a decrease in traffic more or less than 30%, but the conversion has doubled, the people who enter the store are clearly going to buy.

What is the growth goal for this year?

In this first semester we are closing with a growth of 29%.We are very happy with the reactivation, which allows us.

How much does online trade represent?

“Abriremos 15 tiendas de Offcorss y atenderemos 700 boutiques al terminar el año”

In 2020 it represented 7% of sales and ended up being 17%, for this 2021 its participation decreases.We are seeing the data at 13% because traditional channels begin to have more strength.Compared to 2019, the increase is 140%.

How many stores do they currently have?

We have 104 stores in the market between own and franchisee stores, we plan to open approximately 15 stores to finish the year.

In boutique matters how many have a presence?

We have 14 distribution channels, one of these are boutiques with a lot of boom at this time.We have a versus 2020 growth, 175% and compared to 2019, of more than 200%.We hope to close the year with an attention of 700 boutiques.

What is the production goal they have?

We have between 7 and 8 million units, we hope to finish the year between 9 and 10 million units.

How are they in terms of exports?

We are growing internationally, we are managing to strengthen the brand in countries such as Bolivia, Peru, EE.UU.With Amazon and Central America.Today in Pandemia the textile sector is being very desired and Latin American countries are looking to stock up from closer countries, so there is an advantage for our textile cluster, design and fashion that we have to enhance and seek to take advantage of this quarter of an hour.

What market share expect for 2021?

We are working for children's market share.It is currently between 12% and 13% and we want to close the year with 14% of the market and with a growth compared to prepaandia levels.

¿Qué expectativas hay con Colombiamoda+Colombiatex?

It is fundamental because we are in one of the richest regions in the textile and fashion theme.For example, in Antioquia we can have the entire production chain, a garment can be produced from scratch;Design, maquila, print, clothing.It is the opportunity to enhance this dynamic and show both Latin America and the world that we have a country and a region very enriched in fashion.We can be quite competitive for international brands and markets.

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