With investment of US $ 750,000 Bath & Body Works opens in Titán Plaza

With investment of US $ 750,000 Bath & Body Works opens in Titán Plaza

With the passage of time, the local market is consolidated as an epicenter of the arrival of new foreign brands. El último caso, es el de la estadounidense Bath & Body Works, que con una inversión de US$750.000 will open your first store in Titán Plaza.

The launch is scheduled for September 5, and it is expected to be the starting point to start an expansion plan that estimates to open seven stores in Colombia between 2016 and 2017.

This was what LR, Jairo Patiño, general manager of the David Group in Colombia, company that brings the new firm, and who is also franchising of other brands such as Victoria’s Secret, Clarks and La Senza.

“The amount of US $ 750.000 is for each store, that is, the cost of the furniture of the premises and the inventory, which is imported.There are no other expenses such as the rent of the premises or employees, ”said Patiño.

The space required to open a store of this company, which is a specialist in the sale of candles, soaps, lotions and other body care products, ranges between 170 square meters and 220 square meters.

Con inversión de US0.000 Bath & Body Works abre en Titán Plaza

It is for those measures that the David group is evaluating and studying where to have their stores, "because currently, shopping centers do not offer much space".

According to the expansion plan, in the capital it is planned to have two other premises in the north of the city, discarding for its saturation, Andino and Unicentro.In addition to opening another four in Cali, Medellín, Barranquilla and Bucaramanga.

“Colombia has become the initial step of many brands to enter the Latin American market, because there is a lot.Additionally, with the consolidated market in the country, we plan to make the leap to Ecuador and Peru in 2015, ”added the group manager.

The David Group is the owner of the franchise in other places such as Costa Rica, Panama, El Salvador and the Dominican Republic.

La apertura de las siete tiendas de Bath & Body Works empleará directamente a cerca de 100 personas, y según Patiño, quien allí labore, tendrá la certeza de trabajar en una empresa exitosa que tiene ingresos operacionales casi dos veces lo que vende Victoria’s Secret por lo que las expectativas en Colombia son enormes.

Although the Medellín Urib.

La informalidad ya les ha hecho mercadoLas directivas del Grupo David en Colombia aseguran que el país ya está preparado para que Bath & Body Works debute con buenos resultados en el mercado local, sobretodo, porque pequeños competidores, en muchas ocasiones informales, han traído la marca y la han vuelto cercana a los consumidores.In addition, Patiño, manager of the firm, announced that new releases such as The Children’s Place and Adidas Golf, specialized in clothing of that sport are coming.

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