Ay Mafer!, the clothing brand that includes all women

13 years ago, Maria Fernanda Zevallos Cebrian created Ay Mafer!, an independent Peruvian fashion proposal that offers garments in all sizes: from XS to XXL, for women of all sizes. sizes and ages.

“The purpose of Ay Mafer! it is dressing all women, without the stereotyped labels of age or size. We have 90-year-old clients happily wearing a short printed dress that they thought they would never wear again”, says Maria Fernanda Zevallos Cebrian, founder of Ay Mafer!.

Maria Fernanda founded Ay Mafer! When she was 18 years old, she thought about her name for several weeks until a frequent exclamation that she heard at her house convinced her: her mother telling her Ay Mafer!. It was memorable, easy to write, and above all very personal, it kept its essence. Thus, with the name, he worked his first logo, a little pig with a bow, and with it his first designs without more technique than his creativity.

“I was very curious, all my designs had full colors, prints, my references were designers who used super striking fabrics and I loved it. I asked a lady who worked at my dad's company to teach me how to use the sewing machine and the first time I used it they were surprised at how easy it was to see,” says Mafer.

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Oh Mafer! She has participated in more than 80 independent design fairs in these 13 years , events that have helped her get closer, get to know and recognize the true needs that women like her seek in a women's clothing brand. A few years ago he coined a phrase that describes one of his DNA values: "A letter on the label does not measure the size of your heart."

“It is nice to see the perfect blouse to go to work in a window, but it is nicer that in that store the brand can have alternatives so that when you wear it you feel very comfortable, that when you try it you can have options with more or less centimeters that make you feel good, without even worrying about the size that the label has, just feel comfortable, that is the subtitle of our purpose”, adds Mafer.

But talking about all women suggests not only talking about sizes but also different needs, tastes and interests, which is why the recent campaign by Ay Mafer! It shows women of all ages wearing their clothes, from teenagers to older women wearing a printed dress with a huge smile on their faces, as well as women of various professions or trades and women who are going through some medical condition but who do it with the energy and attitude than a garment from Ay Mafer! gives them.

“If you still can't find an Ay Mafer garment for yourself, I want to meet you and know how to also be your brand”, concludes Maria Fernanda.