News Victoria’s Secret says goodbye to his ‘angels’: now his icons will be women "diverse and empowered"

Times change and brands with them.The famous female lingerie firm Victoria’s Secret has decided.That is, that it will stop primar only the physicist and the social or professional achievements of their models will be given importance.

As usual when a company makes these types of decisions, the controversy has exploded on social networks among those who celebrate that the brand of intimate clothing bet by real women to sell their products and among those who defend the parades of the 'angels' andThey load against the new impositions of modern society.

The new ‘angels’ will be, for example, a footballer, a refugee and a transsexual model.With these Victoria’s Secret profiles he wants to put aside superficiality and bet on creating a feminist and empowered model to women.A decision that was seen coming since in 2019 he canceled his televised parade recognizing that they should evolve and change.

The American firm has already announced some of the names that will be an image from now.Those that will be renewed and empowered ‘angels’.One of them is the US footballer Megan Rapinoe, double world soccer champion, lesbian and LGBTQ and feminist activist.

The Ol Reign player has made these statements after knowing the news: "I have often felt excluded by brands in the beauty and fashion industries and I am delighted to create a space whose spectrum covers all women".

Other new muses of the brand are the Indian actress Priyanka Chopra Jones and the Brazilian transgender model Valentina Sampaio.

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The motivation of the decision

Although there are many users of social networks who carry Victoria's Secret for letting this new model of society have already been left in all cultural and social areas, the truth is that the brand needed a change of strategy because the audienceFrom his parades he was falling into chopped and new more modern brands that openly promote diversity were displacing him.

In 2019 the voracious criticism made the brand cancel the mythical parade of their ‘angels’.Social networks burned in comments due to the lack of plurality in the girls and for their immovable bet in women who perpetuate the false and harmful ideal stereotype of a perfect, tall, thin and normally white woman.

The new executive director of the group, Martin Waters, has defended in an interview with The New York Times his commitment to real women: «The world was changing and it took us too long to react.We had to stop thinking about what men wanted to focus on what women wanted ».

Victoria’s Secret plans to resume his parade in 2022, but in a very different way, said Martin Waters.