Michael Kors and Polo Ralph Lauren footwear the new from Group A: Alan Alter
The addition of a line of footwear from brands such as Michael Kors and Polo Ralph Lauren, as well as the opening of a children's store, are the novelties of Grupo A, commented Alan Alter, general manager.
What's new about Group A?
The incorporation of different brands from the United States, including Michael Kors and Polo Ralph Lauren, in children's and youth footwear; Nautical, in garments for women and men.
We also incorporated the Brazilian companies Modare, Actvitta and Via Uno.
In addition to this, Mix stores, our retail channel, is about to open a new business unit in Multiplaza Escazú, Mix Kids, specialized in children's clothing and footwear.
Which brands can be found in the children's store?
Calvin Klein, Tommy Hilfiger, Michael Kors, Polo Ralph Lauren, among others.
What age children is the new store aimed at?
From babies to teenagers, the numbering goes from size 0 to 37 American youth and in clothes from size 0 to 16 American youth.
We have studied the design very well so that all areas are easy to identify, according to age.
Where is the Group A offer available?
At the distribution channel level, our brands are present in the main shoe stores and boutiques throughout the country.
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While Mix stores are in Multiplaza Escazú, Multiplaza Curridabat and we have an outlet in Paseo de las Flores.
How many brands do you handle in total?
We distribute a total of 26 commercial brands. We import footwear from Brazil, Asia, Panama and Guatemala and we have more than 26 suppliers.
How have you innovated to get closer to consumers?
We developed our own online sales platform, we have sales through WhatsApp and social networks.
For Grupo A, we have developed a loyalty program, which includes flexible hours, service, offers and payments, as well as direct marketing strategies to support the positioning of brands in different areas.
Who is it?
Name Alan Alter
Position General Manager
Entity Group A
Site tiendasmix.com
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