“It is better that the personality of each person stands out and not just the clothes they are wearing”

"Not the appearance, is the essence. It's not the money, it is education. Its not the clothes, is the class". I'm not saying it, it was said by someone with much more style and 'je ne sais quoi' than me: Coco Chanel. Until Coco arrived, women dressed in a baroque style full of great decorations and with very uncomfortable corsets and long dresses. The Frenchwoman opened the cabinets and mixed everything that was inside her. Thus came the liberalization of the silhouette and the idea that "fashion passes, only style remains." And that is the important thing, the style that we carry inside and not so much on the outside. Our essence. This is also the philosophy of 'Nenninone'. The irundarra brand that is committed to simplicity, which is what makes us great. For the basics that let our essence and style shine. Because of the pastel tones that are always pleasant and perfect for any plan. And all with organic cotton that, in addition to being sustainable, is of great quality. 'Nenninone' is a simple project that little by little is becoming big, like his style. As its manager: Carol Vega. As Coco said, "it's not the clothes, it's the class" and in 'Nenninone' they have both for the whole family.

“We are what we wear, do you agree, Carol?

–(Laughs) I think that the way we dress says a lot about our personality and even our lifestyle. For example, wearing sustainable clothing or clothing from small brands says a lot about our lifestyle or personality. Don't you think?

-Absolutely. And the 'Nenninone' style is already a lifestyle too...

-For me if. Let's go little by little. A few years ago you told me that now I was going to be here in my showroom talking to you and I don't believe it. In this last year my life has changed a lot and I am very excited.

–Tell me what happens then to turn your life around and start 'Nenninone'.

–The idea was born from the need as a mother to dress a girl who was neither too small nor too old. She could not find a style according to her age without giving up the patterns that fashion was marking. And in full confinement, I began to shape the project.

–Where did you start?

–For connecting a little to new technologies. I was totally disconnected. I have never bought from Amazon and so far I have not had Bizum either. (laughs) Nothing! But I decided to recycle myself and join those entrepreneurs who use social networks and online to show their projects. In this way I have been able to connect with many more people and also transmit not only a product, but also a style.

–The 'Nenninone' style. How would you define it?

–'Nenninone' is made up of basics in cool colors, usually pastel. They are perfect as a wardrobe or as a capsule wardrobe for the whole family. I believe that 'Nenninone' garments are characterized by their color and their quality. They are all made of organic cotton, so we achieve quality and sustainability. We also have complements and accessories that we make in our workshop so that they combine perfectly with each other and with the garments, of course.

–Can we dress from top to bottom of 'Nenninone'?

–We also have footwear because we collaborate with 'Victoria', a brand with more than a hundred years of history. They are the perfect set for our garments and for our spirit: basic, organic, timeless and unisex.

–From top to bottom and for the whole family, right?

-Yes Yes. I've already seen whole families together on Instagram. (Laughter) It has happened to me that they buy me clothes for the whole family, yes. At first I thought of dedicating myself only to children's or youth fashion, but now we have garments that range from three years to three XL. In the end, our motto is valid for anyone.

– What is that motto?

-Being simple is what makes you great. What we are looking for is an easy and versatile style for day to day and that gives the most txikis autonomy, that they can dress to their liking. They are very versatile garments, which can be used in all kinds of plans. And something very important too: better that our personality and style stand out and not so much the clothes.

–And how have new technologies treated you in this year of life?

-Well ok. In the end, the online seems cold but it is not so. I am in direct contact with clients. Sometimes they even tell me that it seems that we know each other. The treatment is close because I like to pamper all the details and I love contact with people. It is true that I have recently had this small showroom and the contact can be more direct. The truth is that it's amazing how people get involved with projects like this. I am delighted with both virtual and real people.

-Your daughter will show off her style...

–The clothes of 'Nenninone' are very my style, so it hasn't changed much. But he is very excited to wear our clothes. The truth is that she and all my family and friends have helped me a lot. We are a team.

–And what does 'Nenninone' mean?

-The name was clear to us from the beginning, it is in honor of the puppy we had. I always affectionately called him 'Nenni' and things like that.