Offcorss announced that it plans to close the year with a growth of 13% in its sales
A few weeks after finishing 2021, Offcorss launched new sales goals, the company, which leads the category of children's clothing, said it awaits 13% growth in sales versus the previous year.
For the brand, an element that has favored market dynamics is that children continue to grow what pounds them from seasonal purchases, added to a bet of innovation and closeness with customers.
“The reactivation of the physical channels of the brand such as stores and participation in large surfaceConsumers who during 2020 generated their purchases on the online channel, ”said the goddess, CEO of Offcors.
In addition, to join the end of the year celebration, the company stressed that it will activate a new store format with which they hope to boost the sales of the season.To date, the company has opened eight stores with this format located in Medellín, Bogotá and Tuluá and will continue with openings until the end of the year.
Finally, in matters of portfolio, Offcorss will focus on products with lights, sounds, garments that change with movement and new textures.Which will complement with a marketing strategy that includes the launch of the song "is time" that will be available on Spotify and Tik Tok.
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