PETA sparks controversy with a fake clothing brand made from human skin
In this campaign, PETA protests against the use of animal skin in fashion and takes direct aim at the Urban Outfitters brand, which it parodies with the name of its fake clothing brand, Urban Outraged. .
The objective of this campaign is to raise awareness about the consumption of garments made with animal hair and skin, and tries to sow doubt among visitors to its fake website why it is considered acceptable to wear animal skin if it would not be allowed use the human
"If Urban Outfitters used humans the same way it uses other animals, this is what it would look like. Our new online store shows exactly why we require the company to eliminate all animal-based materials," they shared in a post on Twitter. The message was accompanied by a 'promotional' video in which articles of clothing made with skin and teeth and stained with human blood appear.
In the fake web store, bags, dresses, accessories, skirts and pants made with human elements are offered. "Humans make us who we are" is their promotional slogan.
"PETA has been calling on Urban Outfitters brands, including Anthropologie, Free People and Urban Outfitters, to stop selling cruel animal-derived materials. Cows are skinned to make leather, attached to birds while plucking handfuls of feathers from their sensitive skin, and workers often beat and mutilate sheep, but brands refuse to act," PETA requests on its website.
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