So Cute, handmade baby clothes, with passion and in Miranda de Ebro

The idea came to them almost from the cradle because the sisters Fátima and Beatriz Gutiérrez de Rozas have made pants, skirts or dresses at home since they were little girls. This is how these two mirandesas remember him who speak passionately about their brand of clothing and accessories for babies. So Cute was born with great enthusiasm less than a year ago and in a few months they have crossed borders. They sent their first international order "a pacifier holder" to Italy, but their products have reached France, Portugal or Belgium. Its growth seems unstoppable and all with the label of sustainability and with "handmade" as its flag.

To make the garments, they learned to thread the needles and put on the thimble, because they did not know how to sew. By force of orders they advanced and now the workshop that Beatriz has in one of her rooms is working at full capacity. More and more, because they admit that soon they will have to find a workshop to order the clothing, since their sewing machines are smoking. They have even had to delay the delivery margin.

In the commercial part, they sell their products in a store in Córdoba and advance that they hope to reach an agreement with one in Vitoria shortly, with the horizon of achieving a niche in more cities. In Miranda we will have to wait because "we do not need our own physical space, although they ask us." Their idea flows on the internet, with the invaluable help of the great showcase of social networks, where they attract influencers to dress their children with So Cute.

I need to stop watching cooking shows like there's no reason for me to be handmaking tortillas and learning how to… https://t.co/O7lAqyLqBQ

— julianna 🪴 Sun Jul 25 20:30:04 +0000 2021

They have succeeded and have also found their way onto specialized press lists. They have always been clear that this was the vein to exploit, since "there is no business today that can leave communication, social networks and image on the sidelines because it is a key point," they say. His training has been decisive. Beatriz studied Advertising and Public Relations and has a master's degree in Luxury Fashion Management, while her sister is a journalist. With this curriculum they have gained a job background, which helps them grow because "we manage absolutely everything from sewing, packaging, looking for suppliers to communication."

They sell their creations on their website and also have other brands that "we have carefully selected to fit our philosophy and to be able to offer more products to our customers," says Fátima, who points out that although they do not have a physical store in the city ​​"we are interested in being located in Miranda where we do campaigns with children who serve as models and for which we have the photographer Jesús Ayala".

This is how their adventure works, which they got into after the two left the city to train and develop their professional careers, "but we've always wanted to have something of our own." The moment was what was missing and when their paths crossed again in their city they jumped into the pool "and we are very happy for the response." Now "hopefully the time will come soon when they can both live from their business."