He went to China to marry and ended up bringing fabrics for Benito Fernández, Kosiuko and Clara Ibarguren

Sometimes, the ideas of what one wants to be born from childhood.The objectives, the talents, the desire to do something.But on other occasions, they arise as revelations in the midst of the daily life. Soledad Silva pertenece a uno de estos casos y no dejó que el tren de la oportunidad pase de largo.

Tras recibirse de la carrera de actuario en la UBA, Soledad se fue a Shanghái para reencontrarse con su novio argentino, quien vivía allí desde el 2010 por trabajo. Una vez juntos decidieron casarse. Además de la ceremonia, Silva intentó resolver el tema de su vestido de novia en China, pero no encontró nada que le gustara, ya que todo lo que le mostraban le parecía muy armado y brilloso. Entonces, optó por hacérselo en Argentina donde, muy a su pesar, tampoco encontró una solución, ya que los géneros que le ofrecían le parecían muy rígidos. Frente a esto, su diseñadora le propuso que buscara su propia tela en China y que luego ella se lo confeccionaría acá.

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Esa propuesta hizo que se le prenda la lamparita, ya que enseguida se le ocurrió la idea de traer telas al país para que otras mujeres que pasaran por su misma experiencia pudieran acceder a los textiles chinos.

At first things were not easy.As I sold their products through photos, it was very difficult for Argentine customers to feel the quality of them that Silva offered them from China.But it was his cunning to propose well and original fabrics that looked for themselves was what saved her from failure. Así consiguió, allá por el 2015, sus primeros pedidos, esos que ingresaba al país en valijas.He maintained that modus operandi for two years, until a couple of suitcases were not enough to bring all his merchandise.

That forced her, even to pay plane tickets to family and friends to help her."I traveled so often that the airport already knew me and stopped me just by seeing my face.It was a very adrenaline situation.I lived nervously and with my heart in my mouth thinking that they were going to confiscate everything that brought as soon as I tread local soil. Con el tiempo me di cuenta de que no quería que mi negocio esté basado en hacer las cosas por izquierda y me propuse como prioridad que me aprueben mi primera importación para hacer todo bajo las reglas", relata Silva.

His desire came true in 2017 when, after an initial investment of US $ 10.000, could enter Argentina 1600 meters of fabric distributed throughout that year in three different containers.

Esa operación devino en Sole Silva Textiles, una empresa que actualmente se dedica a la comercialización de telas de alta gama para marcas de indumentaria femenina y de alta costura.Its value proposition consists in offering differentiated and exclusive genres, those that are not manufactured in the country and that its founder brings from abroad.

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"Although we make face -to -face sales, 70% of them are online.Although for many it is necessary.This allows us to sell to everyone without the client having the need to see the fabric live. Actualmente estamos trabajando para perfeccionar ese mecanismo ya que en un futuro queremos vender solo a través de la web", especifica Silva, quien tiene entre sus clientes a etiquetas comoKosiuko, Ginebra, Benito Fernández, Gabriel Lage, Maria Gorof, Laurecio Adot, Clara Ibarguren, Justa Petra, Dollstore, Cloetas, Mila Kartei, Dollstore, Heidi Clair, Carmela Achaval y Natalia Antolin.

Hoy, tras casi siete años del lanzamiento de su negocio, Silva revela que se siente mucho más identificada con el mundo de la moda que armando índices de riesgos en la computadora.

"Now I work with China, since I live here, and I travel twice a year to buy fabrics and meet new factories, which allows me to bring trends to the country and innovate with my products.Doing things well and right in this country implies many obstacles and also putting a lot of extra money.Employing in the world of clothing in Argentina is a challenge.Especially in the last three years where we go through several economic crises, added to a global pandemic.Therefore, the main requirements to launch a business here and in this industry are constancy, perseverance and patience, "says Silva, who in 2020 sold 15.500 meters of fabric and this 2021 expects to multiply that figure.

"Although the pandemic stopped sales (given that the holidays and marriages were suspended), in the last semester the orders come rebounded.In fabrics for wedding dresses (segment that began to grow from August 2021) the goal is to sell 300 meters more to reach 1000.While in brand fabrics, the goal is to sell 5.000 meters more and match what is sold in 2020.The difference of meters sold between fabrics for these types is due to the fact that the former are much more expensive than the latter, "says the executive of this textile that manages retail prices ranging from $ 1600 a meter to $ 9900, and wholesaleIt usually offers between 30% and 40% discount.

Since import costs increased and the amount of meters bought grew, the company has invested this year US $ 150.000."Part of this budget is intended to form our portfolio of international clients, by the way I already put my own company to export to the world from China," says Silva.

As for the actions they implement so that their brand grows, the executive says that in addition to betting on travel, photo productions and e-commerce, it invests a lot in marketing strategies.Not at all his brand was a pioneer on Instagram by marketing his fabrics in a completely different way from any sedator.