The opposite of fashion multinationals: the Spanish brand that changes the way of making shoes

The opposite of fashion multinationals: the Spanish brand that changes the way of making shoes

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Conscious fashion

The efficient use of resources and the commitment to limited and local production place the ‘Slow Fashion’ as the alternative tendency of a little sustainable fashion industry today

Angela Zorrilla

80 billion garments per year.400 % more than 20 years ago.The irruption of the Fast Fashion concept has normalized that some brands launch more than 50 micro-colections per year and these figures have turned the fashion industry into the second most polluting in the world, after oil.Thus those who point it out as a threat to the planet grow.

However, there is hope.The authorities already apply more rigorous environmental regulations.On the other hand, consumers have aware of the imperative need for a change and, to a large extent, this is going to bet on signatures such as YUCCS that have production processes and materials respectful of the planet.

Slow Fashion brands are raised as one of the most effective alternatives in the fight against climate change, pollution and deforestation

And it is that various studies corroborate that Fast Fashion has negative consequences for the environment, so much that only clothing production is equivalent to CO₂ emissions that release the Europe.That is, 10 % globally.Therefore, more and more force, the Slow Fashion stands as one of the most effective alternatives that fashion can contribute to the fight against climate change, pollution and deforestation.How?Becoming antagonist of the most traditional model in all legs of the process of creating a piece of clothing or footwear.


In the world there are about 40 million workers in the textile industry, of which- according to the documentary "The True Cost"- 85 % are women, minors and working in inhuman conditions.Given this industrial production, partly thanks to the pandemic, the delegation of the sector is promoting a greater commitment to local production.

This is precisely one of the added values of YUCCS.Its “Made in Spain” shoes are designed in Mallorca, manufactured in Elche and all by hand, respecting the environment and the people included in the process.In this way they move away from the consumerist philosophy that preach other sneakers brands and, above all, from industrial production.

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In addition, the brand founded by Pablo more empowers a sector "with great tradition in Spain", explains, revaluing, in turn, the local economy."We encourage the work and labor of our country, the purchase of closeness and, without a doubt, we support our manufacturers and experts in the sector who fight every day to recover one of the sectors with the most name of our country," he saysThe founder of YUCCS.

The problem is called overproduction

Every year about 100 are produced worldwide.000 million garments and, according to Fast Feed Grinded, about 23.500 million shoes.Of all that footwear, they say, 95 % end up in a landfill or incinerated.Moreover, the United Nations Economic Commission for Europe (UNECE) estimates that 40 % never use.We are talking about overproduction and has become a serious problem for the environment.

Faced with this dynamic, weight formulas are based on producing only what is going to be consumed.This is the case of the Made to Order (commissioned) or the limited collections of YUCCS.These measures help not to generate a large stock and not waste resources.One more step towards the slow fashion that characterizes them.

Sustainability is, together with innovation, one of the bases on which the business model of this brand created just three years ago by Pablo Mas is based.And they are, in turn, values that fit perfectly with those who wear their sneakers, "a different, demanding and socially responsible consumer that values design and comfort, the use of natural materials and sustainable production".

New Materials

The environmental cost of the traditional fashion industry goes further: it is responsible for 10 % of CO2 emissions and 20 % of wastewater that are generated every year in the world.To produce a kilogram of cotton, for example, 10 are needed.000 liters of water;Or what is the same, the same amount of water that a person drinks in ten years.The fibers that are used -mostly synthetic, produced from fossil fuels such as oil and/or loaded with chemical substances -are also part of the problem.

We encourage the work and labor of our country, the purchase of closeness and, without a doubt, we support our manufacturers "

Pablo MasCEO y fundador de Yuccs

Betting on natural materials is, therefore, vital to guarantee the future of the ecosystem because to obtain them we need less energy and resources.With this approach in mind, YUCCS made merine wool- natural, renewable and biodegradable- its flagship tissue.Later, the bamboo turn, the fastest growing plant in the world and, therefore, an ecological and sustainable resource would arrive.Finally, another material used by the Spanish brand is sugar cane, raw material that shapes the soles of some of its models.

"When Yuccs was born, my idea was to change the industry towards a new category inspired only by premium natural materials, through a fashion product that not only respect nature, but it was nature in itself," explains his CEO, Paul Plus.


The Fast Fashion is synonymous with many collections of "fashion and trend" accessories in very little space of time.Currently, the fashion industry produces dozens of micro-colections per year promoting consumers buy more and more frequently.This creates a consumerist spiral that some have already insisted on breaking.

Win the ethical, responsible and sustainable brand label is only possible if you advance by offering products that are also.That is, YUCCS sneakers are versatile and timeless, which can be sold and dress over the years.In addition, their designs, flee from trends, are elegant, comfortable and quality, so that, if the consumer wants, they can remain for a long time in the closet.

Technology as an ally

The digital revolution has raided the path of many brands towards sustainability.The traditional model is based on the sale through department stores or multi -brand stores which make the product make up to 50 %.On the other hand, signatures like YUCCS arrive directly to their customers thanks to a 100 % online business model without intermediaries or distributors.This allows them to offer a maximum quality product at a good price.

The online medium also drives that they configure a more agile and close system with customers.For example, now that the brand has sufficient capacity and stock-acostumbra to have a waiting list of several months-they can make shipments in 48 hours with free changes and returns.During the month of August, in addition, some models can be acquired with € 20 discount and can be tested without obligation.One more sample that YUCCS is a brand committed to its consumer, with the environment and that is very sure of the product that manufactures.

Al Minuto